On the Move appears weekly in Metro Business and features promotions, awards, new positions and other accomplishments of area executives and professionals. Prices begin at $62 for a listing. Prices are based on the size of the announcement. Place your paid notice by calling (804) 643-4414 or at The deadline for On the Move is 5 p.m. Tuesdays. Need help with placing your ad using AdDispatch? Call (804) 649-6251 or email us at Make the most of your professional life. Share your achievement on LinkedIn. Go to, click on your posting, scroll to the bottom of the article and click on the word Share. A box will open and you can click on LinkedIn. ADVERTISING NONPROFITS Hayley Gilbert has been hired as a digital marketing coordinator at initiate-it, a digital-first marketing and advertising agency in Richmond. She will assist the firm’s social and digital marketing team in the tracking, implementation, optimization and analysis of clients’ digital marketing campaigns, among other responsibilities. Krysta Jones The Virginia Promise Partnership is pleased to announce that Krysta Jones will be the coalition’s first Director, as the group works to achieve its goal of access to affordable, quality child care for all Virginia families by 2030. Jones brings extensive experience and expertise in grassroots organizing, political advocacy, and community engagement. As Director, she will work with stakeholders in the development of the Partnership’s strategic plan, represent the coalition in media and government relations, and oversee the Partnership’s grassroots advocacy efforts. For more information, please visit NONPROFITS Michelle Thomson SOAR365, a non-profit organization providing programs and services for individuals with disabilities, is pleased to announce that Michelle Thomson has been named Vice President of Community Engagement. In this role, Thomson will develop and lead all fundraising and volunteer engagement programs. Prior to joining SOAR365, Thomson held roles at the Boys & Girls Clubs of Metro Richmond and the YMCA of Greater Richmond. She holds degrees from Vanderbilt University and Georgia State University. For more information about SOAR365’s programs and its Business Solutions division, visit REAL ESTATE Anne Soffee Anne Soffee has been promoted to Associate Broker at Small & Associates Real Estate. A graduate of the College of William & Mary and the MFA Creative Writing program at Virginia Commonwealth University, Anne is also the author of two books and is a former columnist for Richmond Magazine. INSURANCE Wells to retire after leading Farm Bureau insurance company to success Darlene P. Wells, a native of Kenbridge, Va., will conclude her 26-year career with Virginia Farm Bureau Mutual Insurance Co. in June. She will step down as VFBMIC executive vice president and CEO of Countryway Insurance Co., a position she has held since 2013. Under her direction, VFBMIC has been named among Ward’s top 50 property and casualty companies multiple times. The list is compiled by Ward Group, a consulting firm specializing in the insurance industry and a leading provider of industry benchmarking. Each year Ward Group analyzes the financial performance of nearly 2,900 property and casualty insurance companies in the U.S. and identifies top performers. Wells also led the company to an A rating from AM Best in 2020. That was the first time in 25 years that VFBMIC had been given the top financial-strength rating. The A rating applied to VFBMIC, the state’s larg- est property and casualty company with premiums over $320 million. It also applied to the company’s wholly owned subsidiary, Countryway Insurance Co. AM Best, the world’s largest credit-rating agency, assesses the creditworthiness of more than 16,000 insurance companies worldwide. Wells began working for Virginia Farm Bureau Mutual Insurance Co. in 1995 as a market analyst in the Underwriting Department’s research and development division. Two years later she was promoted to manager, and less than a year afterward she was named director of the Underwriting Department. In January 2009 she was promoted to senior vice president of operations, overseeing the Underwriting, Policy Services, Claims and Information Services departments. During Wells’ tenure, VFBMIC increased company surplus over 400%. She also was instrumental in the acquisition of Countryway Insurance Co., and co-founded FBAlliance Insurance Company, which provides Farm Bureau insurance products to members in other states. Virginia Farm Bureau Mutual Insurance Co. 12580 W. Creek Parkway Richmond, VA 23238 804-290-1128