Kroger is rolling out its self-serve Easy For You meal kits to the Richmond market.
The meal kits let customers select from a variety of frozen entrees and side dishes to package and take home to cook.
At the Kroger in Short Pump, for instance, such dishes as parmarella mac and cheese, prime rib strips with mushrooms and gravy, and chicken and sausage gumbo are among the selections.
Customers use scoops provided to retrieve the items and package them in disposable containers provided. The meals are sold by weight at $7.99 per pound.
Once home, the items are put in a skillet and cooked for 10 to 12 minutes. A video at the Short Pump store explained how to pack and prepare the items.
So far, the self-serve Easy for You meals are available at Kroger and Kroger Marketplace stores at 1356 Gaskins Road, 3507 W. Cary St., 3001 Polo Parkway, 13201 Rittenhouse Drive, 9351 Atlee Road, 11895 W. Broad St., 14101 Midlothian Turnpike and 10800 Iron Bridge Road.
Plans are to expand the meals program to additional Kroger stores in the Richmond market.