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Startup Weekend winner gets $10,000 check

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Richmond’s third annual Startup Weekend ended with a twist.

Simplixity, which won the grand prize award, received an immediate $10,000 investment from Ting Xu, one of the event’s judges.

Xu is the founder and president of Evergreen Enterprises, a Richmond-based home decor manufacturer and distributor.

Startup Weekend gave participants 48 hours to conceive and develop a business idea. Participants spent the weekend plotting a business strategy, talking to potential customers and developing a website.

Many of the plans never go past the weekend, but some have become businesses that went on to success.

Simplixity is designing a new system for patient registration at doctors’ offices that could replace the paper forms used by most physicians.

Catherine Schulten, one of the Simplixity team members, said the $10,000 prize came as a shock after the long weekend of work.

“The whole thing caught me by surprise, just winning,” she said. “So I was totally shocked when they announced the $10,000.”

The concept for the new patient registration system was developed by Schulten, Eric Plummer, Donald Ritter, A.J. Davis, Johnson Hu and Austin Keeley.

Each of the team members has a full-time job, and the group will be meeting soon to figure out how to move forward with the idea, Schulten said.

Several other concepts were honored with secondary awards:

•Occupied, an app that lets users draw doodles or record random thoughts while killing time, was recognized as the most likely to scale.

•Doctors Orders, an app that helps users keep track of and follow through on instructions from a doctor, was awarded the best in show and best minimum viable product.

•It Takes A Village, an app that lets a user reach out to cellphone contacts or Facebook friends for help with child care, received the biggest community impact honor.


For more business news visit the Times-Dispatch business section

Jacob Geiger is online business editor of the Richmond Times-Dispatch. He can be reached by e-mail at, by phone at 804-649-6874 or on Twitter at @TDBusinessDaily.


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