Skip to main contentSkip to main content
You have permission to edit this article.
Edit
This holiday the Richmond Times-Dispatch is partnering with An Achievable Dream who will sponsor 3,750 free 3-month digital subscriptions for new subscribers.
Go Now
Terms and Conditions apply.
breaking

The Answer Brewpub and The Veil Brewing Co. have made glassware releases almost as sought after as the beers themselves

  • 0

In the world of tasty alcoholic libations, wine is often seen as beer’s more sophisticated cousin. But if variety is the spice of life, the reverse is now true. The explosion of beer variations from the last decade has easily surpassed the variety of wines.

The same can be said for the glasses.

Nearly all wine glasses share the same characteristics — a “foot,” which keeps the glass upright; a “stem,” which allows you to carry the glass without warming the wine; and a “bowl,” which tapers upward in a way that captures the wine’s aroma. Beer glasses have close to a dozen major styles, all for the apparent purpose of capturing flavor.

Or maybe it’s simply how cool they look.

“There is something very visually appealing about the shapes, amazing graphics and different sizes,” said Corey Iglesias, a 27-year-old exercise physiologist and glassware enthusiast who lives in Richmond. He estimates that he’s owned about 150 unique beer glasses.

“Each glass has a different memory,” he said. “As we get older, we forget a lot of memories and good times. But a glass, being something tangible, helps bring those amazing times with friends and family back.”

Nearly every brewery in town uses or makes glassware featuring their logo. But only two — The Answer Brewpub and The Veil Brewing Co. — have made glassware releases almost as sought after as the beers themselves.

Members on social media sites devote entire groups to what they have coined “proper” glassware (or the lesser used term “glass whales”); many will trade rare, highly prized beer for the chance to snag a favorite. Unlike seasonal beers, unique glasses are released only once — so the secondary market value for anyone who misses the release can be high.

Acquiring glassware is similar to buying a jersey of your favorite player’s sports team: It shows one’s approval for a brewery or beer in a novel way. While capturing the subtle aromas and flavors of a well-made craft beer is the official reason for different types of glasses, the greater appeal may lie in the cachet of ownership. Glasses can become a must-have item in several ways: clever designs built on wordplay (the Veil’s popular “Veilian” flying saucer glass); commemorative nostalgia (brewery anniversary celebration glasses); or rarity (opening day glasses for then-unknown brewers who eventually hit it big). Many, such as Hardywood Park’s stout glasses, mirror the loyalty toward certain beers.

They can also be used to honor a colleague: About a year ago, The Veil released a glass honoring a friend named Henry, a brewer at Monkish Brewing Co. located across the country in Torrance, Calif. The stemmed glass features dozens of tiny, round, multicolored faces of Henry near the rim. To own one was not only to support The Veil, but the then-more established brewery Monkish. (The glass sold quicker than much of the beer did.)

For much of its three-and-a-half year history, The Answer has appealed to Generation X beer drinkers by releasing what’s been affectionately dubbed as “8 bit glassware” that showcase classic video games with a picture of hops incorporated somewhere in the design. Some, like the “Mega Man” glass, are extremely rare; while others number in the hundreds or thousands. As a sign of appreciation for its customers, The Answer has given away two different 8-bit glasses in the last few months.

Released in a wide variety of styles, the glasses cost $15 on average and are usually gone within days, sparking brief trade wars on online forums (and a few ridiculously inflated asking prices). To keep sales orderly, The Answer hands out tickets to guarantee a glass an hour or two before they are sold.

The Answer’s owner, An Bui, came up with the idea (although others have used the idea independently in other cities). Bui works with a company called Black Ninja Design to create the artwork, based primarily on suggestions submitted on social media by patrons. Three new 8-bit glasses are in development, with more to follow for the brewery’s anniversary in September. The computer-generated mockups released online are sometimes real, sometimes not; which often generates a healthy debate on which ones will get made.

Ultimately, though, the Richmond beer scene is about just that: amazing beer. So pour yourself a cold one, raise a glass and make a toast to the area’s immense creativity. Whether the glass you use is “proper,” of course, is up to you.

0 Comments

Related to this story

Get up-to-the-minute news sent straight to your device.

Topics

Breaking News