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First Lady Jill Biden brought her sartorial A-game to Inauguration Day — and symbolically championed a young American label at the same time — by sporting a tone-on-tone ensemble designed by Alexandra O’Neill, founder of the barely four-year-old New York-based label Markarian. The custom-designed look included an ocean blue wool tweed coat embellished with Swarovski crystals that caught the light and a matching dress with a chiffon bodice and scalloped skirt. The icing on the matchy-matchy cake? A silk face mask (also by Markarian) in the same shade of blue and a pair of matching gloves (provenance unknown). According to a press release issued by the designer, the color blue was chosen “to signify trust, confidence, and stability.”

By going with an emerging American-made label, Biden sent an unmistakable message that she was taking a page from the Michelle Obama playbook and plans to use her role as first lady to elevate and amplify the work of up-and-coming designers. By opting for a tonal look — and one that played off the color of her husband’s necktie to boot — she visually telegraphed a departure from the colorful chaos of the previous administration. (For those of you in trend-spotting mode, the tonal thing turned out to be the big style story of the day.)

Biden Inauguration

President Joe Biden and his wife Jill Biden depart the Capitol after watching a military pass in review ceremony on the East Front of the Capitol at the conclusion of the inauguration ceremonies, in Washington, Wednesday, Jan. 20, 2021. (AP Photo/J. Scott Applewhite)

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