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White paint is having a years-long moment in the spotlight, and its popularity might just keep going — but this popular paint color isn’t just pretty. You may not have been able to quite put your finger on it, but white paint does a few things for its surroundings that other paint colors don’t. Call these benefits visual effects or design principles or white paint superpowers; they are one of many reasons you see white paint so often, and likely have helped white paint stay so popular for so long.

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