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Richmond Raceway will add a sports betting lounge; Virginia awards three more licenses, bringing total to nine

Richmond Raceway will add a sports betting lounge; Virginia awards three more licenses, bringing total to nine

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Martinsville Speedway Anouncement

Officials from Wynn and NASCAR, including Richmond Raceway president Dennis Bickmeier (second from left), made an official announcement of the collaboration between the groups last October.

Gentlemen, start your economic engines.

As sports betting gets off to a red-hot start in Virginia, with February projections estimating that north of $100 million was wagered in the state, Richmond Raceway will be the latest group to jump in.

The track is partnering with WynnBET, the mobile app run by the group behind the Wynn casino in Las Vegas.

As part of the agreement, a “WynnBET lounge” will be constructed at the racetrack, to be used on race weekends.

There won’t be any physical betting windows, though — Virginia law currently restricts operators to offering bets via mobile devices.

WynnBET recently became the sixth sports betting service authorized to do business in Virginia, with more licenses expected to be awarded in the coming months.

“We look forward to working closely with WynnBET as they launch the premier sports betting platform in the commonwealth and expand our economic impact across the state,” Richmond Raceway president Dennis Bickmeier said in a release.

WynnBET will expand its NASCAR offerings inside the app, and expects to offer in-race betting soon, meaning fans can place bets on the action from their phones, while sitting in the stands at the track during the race.

“Our new partnership with Wynn Resorts is having a positive impact as NASCAR advances its position in the rapidly evolving gaming space,” NASCAR chief digital officer Tim Clark wrote. “As we work closely with WynnBET to deliver a state-of-the-art race engagement tool for our race fans, we are grateful to the Virginia Lottery for leading this process and we look forward to welcoming this new experience in Virginia.”

Martinsville Speedway announced a similar partnership, and will also have a sports betting lounge.

Golden Nugget, Bally’s get licenses: The Virginia Lottery awarded sports betting licenses to Golden Nugget, Penn National (Barstool Sports) and Bally’s on Tuesday, bringing the total number of companies authorized to take bets up to nine.

There were 25 applications for licenses, which have been awarded gradually since late January.

Virginia law caps the number of companies at 12, but legislation expected to be signed by the governor this spring will increase that cap to as many as 19 companies.

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Twitter: @michaelpRTD

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